Location: Hybrid Miami 2 days On-site 

Competitive Base Salary + Benefits

We are looking for a Content Strategist (Social Media Manager) who will act as the guiding force for a Social Media Squad by establishing strategic frameworks, guidelines, and content pillars for operations. This role demands a blend of creativity, strategic oversight, and a deep understanding of social media trends to drive brand visibility and engagement.

Key Responsibilities

• Strategy Development: Define and maintain the content strategy, ensuring all output aligns with brand goals and current social trends.
• Oversight: Manage day-to-day operations, ensuring the team stays on-brand and produces content that resonates with target audiences.
• Collaborative Leadership: Work closely with creatives, data intelligence analysts, and community managers to optimize content and engagement strategies.
• Agility: Adapt strategies based on performance data and social insights to ensure maximum effectiveness.
• Content Creation: Develop engaging, platform-specific content (e.g., Instagram, TikTok, Facebook, X, LinkedIn, etc.) that aligns with the content strategy.
• Community Building: Foster community engagement and manage online reputation.
• Analytics and Reporting: Analyze social media metrics to assess campaign effectiveness, making data-driven decisions and preparing regular performance reports.
• Trend Monitoring: Stay updated on industry trends, platform updates, and emerging technologies to ensure innovative and relevant social media practices.

Qualifications

• Experience: Minimum of 4-6 years in social media strategy or management, preferably within an advertising agency or in-house context.
• Leadership Skills: Proven ability to lead and work independently with minimal supervision.
• Expertise: Familiarity with social platforms’ algorithms, engagement tools, and trends, as well as proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Brandwatch).
• Creative Skills: Strong writing abilities, presenting skills, and a knack for visual storytelling.
• Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Attributes: A creative thinker with excellent communication skills and the ability to work under tight deadlines.

This is an exciting opportunity for a strategist who is passionate about building and optimizing social media operations while inspiring a dynamic team to excel.